Making sense of media, technology, and data to drive smarter business decisions
I blend data science, business insight, and storytelling to explore trends in media, tech and beyond
I have worked with media companies, membership associations, and tech businesses, helping them create nuanced research, clear insights, and compelling stories
Recent Work
Lorenzo consistently demonstrated exceptional analytical skills and an unwavering commitment to delivering high-quality reports and presentations. One of Lorenzo's most impressive qualities is his ability to quickly understand complex market trends and translate them into actionable analysis. This is exactly what managers in the tech industry are looking for.
Remi Beaudouin, Chief Strategy Officer, ATEME
My work covers market intelligence, user research, data analytics, thought leadership content, go-to-market strategy, and events, often in combination
I write Sense the Frame, a newsletter about making sense of shifts in media, technology and storytelling
Latest Analysis from Sense the Frame
An anniversary retrospective reviewing all articles published in Sense the Frame's first year (June 2025 to June 2026), from media tech trends and M&A analysis to live sports and ISE convergence research. Lorenzo reflects on how the newsletter's editorial identity solidified through the act of writing, summarising each piece in the archive with brief commentary. The piece closes with a call to share the newsletter and an outline of what is coming in year two, including further work on agentic AI, content discovery, and skillsets.
A data analysis of product announcements from 148 exhibitors at NAB Show 2026, drawing on trade press coverage to decode vendor messaging across North, Central, and West halls. Contrary to prevailing post-show narratives, AI was not the top word: control, cloud, and IP ranked higher. The article finds that live sports was the dominant use case, on-prem cloud was the top bigram, and the overall tone of vendor language signalled pragmatic moderation rather than exuberance.
I apply a set of original analytical frameworks to make sense of structural shifts in media and technology
